I Love Mel started out life as a few badges that were made and handed out to make Mel Elliott feel better after her boyfriend dumped her. On Graduating from the Royal College of Art in 2007, Mel began designing fun, printed products such as coloring books and paper dolls and I Love Mel became less of a badge and more of a brand. "My work has always been influenced by pop culture, celebrity, fame, glossy magazines and the aesthetic perfection that goes hand in hand with all that stuff. The coloring books and paper dolls were developed when I realised that the things we enjoyed doing as young children, such as cutting out and coloring in, would still be enjoyed by adults, if only the activity books had 'grown up' with us."
Mel has produced many books under the independent label of I Love Mel, but has also produced 3 books with Portico, London and two with Penguin, NY.
I Love Mel has recently ventured into other products such as games, t-shirts, and children's books. Her first children's book; 'Pearl Power' was released in October 2014, and was shortlisted for the 'Little Rebels Children's Book Award'. 'Pearl Power and the Toy Problem' was released in October 2015, and continues to follow pearl on her journey.